What is it?

How are you going? is an initiative to promote clean and healthy mobility in Mexico City, in the country and in other cities with similar problems in the world. It seeks to become a non-profit civil society organization that directly or indirectly generates ten thousand jobs, dedicated full-time to its primary purpose.




Unhealthy and dirty mobility is the complex result of a series of bad decisions in the last hundred years. At first the consequences of such decisions were ignored. And over time an urban structure was consolidated with a model of life and inertial development, difficult to change. Now there are recurring air quality crises , unquantified physical and mental health problems yet, massive destruction of the local ecosystem , once rich in water, forests, flora and fauna, structural vulnerability in the face of natural disasters, especially earthquakes and floods. Despite certain advances in the last twenty years that include improvements in public transport, some bicycle roads and some improvement in sidewalks and lighting, the balance is negative: a greater deterioration in the use of Soil , a stagnation or regression in the measurement of air quality and in the control of vehicle pollution with fossil fuels. An almost nil advance in the use of alternative means of mobility such as bicycles or electric cars. There are insufficient studies on the highly negative impact on associated health problems, there are no definitive estimates on premature mortality , public health costs , costs for lost working days and associated diseases. There are no measurements of noise pollution: insomnia, depression, learning problems in children. Much less has even been tried to quantify the result in well-being and happiness of the population.


  • Recurrent air quality crises.
  • Quantification of physical health problems
  • Quantification of associated premature mortality.
  • Loss of working days.
  • Measurement of noise pollution.
  • Measurement of mental health problems
  • Structural vulnerability to natural disasters.
  • Marginal use of alternative means of mobility.

What does How are you going? contribute to the solution

Experience in other countries shows that it is not only and primarily a public policy problem. There is a population change and cultural changes that must come from the civil society How are you going? it is proposed to influence these changes in a substantive way with a multidisciplinary approach , based on the participation of society as actors of change and transcending partisan politics and the advances and setbacks of management six-year. We plan to have computer simulations of the effects of various government and civil society actions on the use of clean mobility. We will promote quantitative research of the economic costs and benefits of the current situation and the alternative that we want to build. In this way, a situation that does not benefit any social group will become visible. It is about promoting continuous campaigns in the mass media and in schools of basic education . The formation of communities in social networks that promote clean mobility will be promoted. Support will be promoted for research groups working on multidisciplinary solutions to healthy and clean mobility.



  • Education media and institutions
    • campaigns in basic education
    • changes in basic education programs
    • media campaigns

Multidisciplinary Research

  • Promotion of research
    • research institutions
    • impact measurement

Civil society participation

    • share the trip by car
    • car sharing in a cooperative
    • social networks
    • support groups

Participation of private initiative

    • eco-logistics of distribution
    • carbon bonus for workers
    • promotion of clean mobility companies

Specific actions

Inform, inform, inform

Most of the population has very little information about the health problems that poor and obsolete transport brings us, as well as problems in well-being emotional of the inhabitants. Information on the benefits of switching to friendly mobility modalities, such as cycling, immediate health and well-being benefits, of course, in maximum safety conditions and not risking life.


international donations

participatory budgeting programs

national foundations

government subsidies